Fog & Moon



Simplicity is key.
We believe in consciously and ethically designing products that support the zero waste concept. We refrain from embellishment, so that our handmade products are made from all natural biodegradable plant based materials.


Fog & Moon | Linens

Processed with VSCO with a6 preset

Fog & Moon for Linen Lovers.


We adore crisp clean 100% pure linen. We want you to find sanctuary in our plant based materials and textiles that are hand crafted by our designer.

We love natural, simple and functional designs that have been inspired by nature and the elements. Our use of natural material and handmade techniques give our products an heirloom quality.

Processed with VSCO with x1 preset

Why Do We Love linen?
Let Us Count the Ways…
  1. Linen is made from all natural European flax plant fibres.
  2. 100 percent pure linen is regarded as a high quality material internationally.
  3. Linen is durable.
  4. It is a breathable fibre, so it will keep you cooler in the summer.
  5. It is cool against the skin – it has been measured that the body temperature of a person wearing linen can be up to 5% cooler.
  6. Linen has antibacterial properties, which is why it was used in medicine as bandages and as sheets on hospital beds.
  7. Linen is also hypoallergenic.
  8. The more linen is washed, the softer and smoother is becomes.
  9. Linen is capable of absorbing moisture and then quickly yielding it again – so it is great in the kitchen.
  10. Linen is biodegradable!
European Flax | the Linen Plant

Linen fabric is made from the cellulose fibres that grow inside of the stalks of the European flax plant Linum usitatissimum. A flax crop is a more sustainable option than manmade materials that are heavy in chemicals + plastic elements. Even washing synthetic fibres at home can result in more micro plastic materials that end up in our oceans.

At the moment there is no European flax fibre linen and textile production in New Zealand. This is where Fog & Moon would like to see a change. Our native New Zealand flax plant harakeke or phormium tenax was / is used by Maori for its medicinal properties, food, clothing, packaging, wraps for food and bags. At Fog & Moon we would like to see what happens when the European flax and New Zealand native flax plants are processed together to produce a high quality, sustainable product of heirloom quality to be passed down through generations.

Processed with VSCO with a6 preset


Fog & Moon import the finest quality linens and pair them with our New Zealand flax plant by packaging them in reusable flax boxes and combine them with handmade flax papers. Even our hand made labels are hand drawn & signed on pure linen.

We are working hard to ensure that we make products that are conscious of our impact on the environment.





Our Designer Linen Range

Fog & Moon adore natural, simple and functional designs. Our designer linen range will be available in the following colour palette focussing on pure simplicity and appreciation of the beauty of the raw material – linen.

(Organic Belgian linen samples: naturally coloured by nature with the interaction of sun, rain and soil loom state and non bleached or dyed)
N A T U R A L S  &  N E U T R A L S | Earth Elements | Paioneone
W H I T E | By the Light of the Moon | Marama
B L A C K | Darkest Night | Te Po
G R E Y S | Rising Mists + Descending Fog  | Pukohu


Like her Great Grandmother and namesake before her our designer Tanya loves plants and nature, spending her time immersed in the dappled light through the leaves in the forest. In the same way she also personally selects the material that we use, and examines the touch and feel of the linen.  Tanya has a personal interest in researching flax, and the transition from seed to plant to fibre material and textiles. We are passionate about creating a product that is high quality, durable, sustainable and well made by hand for you.




Where do we source our linen?

We honour our materials and you our customer so you can rest assured we intend our designs to be as transparent as possible.

Each Fog & Moon piece will have the linen source identified with its product listing under 3 categories. :

  1. The Fabric Store Wellington: We currently source our linen from The Fabric Store. They have a zero waste policy and purchase their linen from designers in New Zealand, Australia and the U.S.
  2. Belgian Linen: During our research into European linen flax we have discovered a high quality organic and sustainably grown and processed linen, from 5th Generation Master Fine Linen makers and growers in Belgium.
  3. Heritage and vintage linens: found, rescued & gifted. It is important to Fog & Moon to follow a zero waste ethic. We believe this means using linen resources that have a history and have lived a previous life. Some people adore this concept however we are also aware that some find this idea some what unnerving, fear not – we will give full disclosure. We just can not stand to see a valuable piece of linen discarded. Our pieces made with this material will be listed as a heritage or vintage textile linen.